Ready Accept - Pitch Script

Hey Drew, good to see you again. How's the site build going? Last time we talked you were deep in Claude Code cranking that out.

Awesome. So look, since our last conversation, we went deep on your space. Audited your digital footprint, mapped your competitors, looked at where the real opportunities are. What I want to do today is walk you through what we found and then show you what we'd build for you. Sound good?

So here's what jumped out immediately. You went from $9 in monthly residual to $77K a month in 30 months. On cold calling and word of mouth alone. That's a closing ratio and retention story that most ISOs spend years trying to build. The product works. The personal service model is the moat.

We're not here to fix what's broken. We're here to make sure the internet knows what you've already built.

Because right now? DR 0.2. Zero indexed keywords. Zero reviews. Your Apply Now button routes to Till Payments' form. A $77K/month business has a website that reads like a placeholder. You said it yourself - it's a blank canvas. That's actually good news. No technical debt to untangle.

You told us about Do Lead. And look, I want to be straight with you about why that didn't work, because it matters for what we're proposing.

Do Lead ran generic Meta lead forms and routed them to HubSpot. The problem is Meta is a consumer platform - it has no audience signal for "processing volume" or "merchant size." You asked for $100K+ merchants in medical. They got people who don't own a business clicking on free POS ads.

You doubled the budget. You told them unlimited spend for 30 days. And they still couldn't deliver. That's not a budget problem. That's a channel problem.

Here's your competitive landscape. We looked at Stax, Helcim, Payroc, and Swipesum.

That's your playbook. You don't need to be bigger. You need to be more useful. Swipesum proves that a consultative approach with genuinely helpful content outperforms processors with 50% higher domain authority.

And here's the thing nobody's doing - none of your competitors have a real ISV partnership page. No case studies, no integration guides, no "here's how embedded payments work with your software" content. That's wide open.

You already have one ISV partnership - the hotel software company. You've been working that deal for two and a half years and you closed it. That's proof of concept.

What you don't have is the infrastructure to turn that proof point into a replicable acquisition engine. Three to five ISV relationships could double your merchant count without a single dollar of paid acquisition.

And here's the kicker - 75% of ISVs are actively looking for a new payment partner right now. The window is open. But Stax, Payroc, and Helcim are all scaling their ISV programs. This window won't stay open forever.

We identified five content pieces that have virtually no competition and directly target your ideal prospects.

Number one: "The Complete Guide to Embedded Payments for SaaS Companies." Keyword difficulty of 1. That means we can rank on the first page within 60-90 days. This becomes the pillar page that all your ISV outreach links back to.

Number two: An interchange-plus savings calculator. At $100K/month processing volume, Stripe and Square cost merchants $8,400 to $10,800 more per year than interchange-plus pricing. A calculator that shows them exactly how much they're overpaying? That's a lead magnet that runs forever.

Here's the thing - Drew, you can build the calculator. We brief the content, you build the tool. That's the kind of collaboration that makes this work.

You told us your target is $150K/month by end of year. That means you need 148 net new merchants over 12 months.

Here's what that looks like across three scenarios. Conservative at 2% conversion, you need about 620 leads. Base case at 5%, you need about 250. And with your closing ratio, honestly, the base case is probably conservative.

You asked on the last call for a measurable machine - X dollars in, X dollars out, on a known timeline. That's exactly what this is. Every month we're tracking leads, qualified leads, cost per acquisition, and pipeline value. You'll see it in real time.

So you're not just building revenue here. Every merchant you sign adds $9,000 to $18,000 in portfolio exit value. The marketing isn't a cost - it's building the asset.

Three phases. One objective.

Phase 1 is months 1 through 3. This is the foundation. We build the CRM from scratch in GoHighLevel - pipelines, automations, lead scoring. We set up server-side tracking so we actually know what's working. We coordinate with your site build to make sure it launches SEO-ready. We publish the first two pillar content pieces and start the review generation campaign. Everything builds in parallel.

Phase 2 starts month 4. Now we turn on the growth engine. Google Ads for long-tail merchant keywords. LinkedIn Ads targeting ISV decision makers - CTOs, COOs at software companies. Ongoing content - 2 SEO pieces a month plus vertical landing pages. ISV outreach support with prospect lists and email sequences.

Phase 3 is months 7 through 12. We scale what's working. By this point we have real data - which channels convert, what cost per acquisition looks like, which content ranks. We double down on winners and cut what doesn't work.

Here's the investment. One clean number for each phase.

Phase 1 is $5,500 a month. Three-month commitment. That covers the full digital audit, CRM build, server-side tracking, SEO foundation, the first content pieces, review generation, and monthly strategy calls. No ad spend yet - we're building the infrastructure first.

Phase 2 is $12,000 a month management, plus $5,000 a month in ad spend. The ad spend goes directly to Google and LinkedIn - you own all the data and accounts. That covers everything in Phase 1 plus ad management across both platforms, content marketing, ISV outreach support, and full funnel optimization with weekly reporting.

Phase 2 unlocks at month 4 once we've validated the data from the foundation build. You're not locked into it until we've proven the infrastructure works.

And here's the one number that matters most. One ISV partner producing 50 merchants a year generates $1.44 million in 4-year residual revenue. Total year-1 investment: $169,500. That's an 8x return on a single partnership.

You said "keys to the castle, blank canvas." We're ready to build.

The last agency ran generic lead forms on a consumer platform that has no signal for merchant size or processing volume. We're not repeating that mistake.

You give us 90 days to build the foundation. We give you a measurable machine with your name on every piece of it. If the numbers work, scale. If they don't, walk away with a fully built CRM, tracking stack, and content foundation you own completely.